Why You Need Google Analytics
Why You Need Google Analytics. Google Analytics is a FREE service that provides comprehensive statistics about the visitors to your website.
Data available through this service consists of site visits, page views, bounce rate, average time on site, pages per visit and percentage of new visits. Also, GA can also track referral traffic including search engine, direct visits, website referrals and marketing campaigns (Pay Per Click, Banner advertising, email marketing, etc.)
Why You Need Google Analytics? What does it do? In a nutshell, it organizes raw website traffic data into useful information.
That information can then be grouped and analyzed to give insight into consumer behavior. It provides valuable insights that can help you shape your business’ success strategy. Understanding the trends and information drawn from those actions gives you the knowledge of how consumers follow the path to purchase for a product or service.
Whether you own an online store or an informative blog, you’ll want to understand the business aspects of it. This is exactly what Google analytics helps you do. If you’ve got an online store that is selling products, you’ll want to study and understand your customers so you can deliver better.
Why You Need Google Analytics. Google Analytics allows you to track and understand your customer’s behavior, what they’re looking for, and whether your business is addressing their needs. It allows you to use its technology to dissect and study your online business so you can cater well to your customers.
What you do then take that knowledge and leveraging it to help you make better marketing and advertising decisions. Google Analytics will help you attract more qualified visitors and uncover the opportunities you’re missing that could motivate more people to become paying customers, so they choose you over your competition.
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